At Muc-Off, they're big into being active. Whether it's on a mountain, trail or at the skate park, we just love to be outside and going big. They're obsessed with making the most innovative care products around to keep you and your toys running at their maximum and making them look like new when you're done!

So what's the story? It all started way back when Right Said Fred were too sexy for their shirts and Downhill wasn't even part of the World Cup. Yep, way back in 1991 Rex and Marilyn Trimnell got things started with X-Lite UK.

After designing and manufacturing the world's first twin crown bicycle fork, Rex created a perfectly pink spray to clean his kit. To make a long story short, Rex's cleaner was the best thing since sliced bread, and it wasn't long before word got out and Muc-Off was born.

Fast-forward to 2019 and Muc-Off is now the go-to brand for top riders and racers from the likes of Team Sky to Atherton Racing. And, in case you haven't noticed, we do a bit more than our original pink cleaner these days. They have there very own Chain Lube Optimisation Dynamometer and Athlete Performance range including a unique Amino Patch Technology.

You're probably thinking, "That's nice. These guys clean bikes and cars," but the truth is they do a whole lot more than that. They also love to ride and drive and they're obsessed with anything that involves speed or pushing themselves and their kit to the limit.

They're always cooking up something new, and all their ideas are developed at our in-house, state-of-the-art R&D Center by Rex's son, Alex, their MD (Mad Developer). After he's cooked up something new, it's tested by their in-house boffins and riders to ensure every Muc-Off product is simply the finest in the world.

Once they're happy, the formula will go out to their pro teams for their final feedback. Only then will they put the product into production for the world to enjoy.

So, if you're smart, be sure to keep an eye out for the latest Muc-Off range. They currently have an insanely busy R&D program so please keep checking to see the exciting products they're about to launch!